Alexandra Marcoin-Karacsonyi holds an MBA from Stanford University in the USA. She is a Coach in Innovation and Design Thinking, and teaches this methodology at the Haute Ecole de Gestion in Geneva. She has been contributing to Stanford's LEAD Executive Certificate in Corporate Innovation since 2015. As a consultant and trainer in public and private organizations, Alexandra helps managers and employees embrace innovation, be more user-centered, and take long-term, growth-enticing decisions.
Alexandra Marcoin founded Elixir Consulting in 2015 after more than 15 years of professional experience with companies that are leaders in their fields, such as Bain & Company, PepsiCo, L’Oréal, PayPal and Migros-LeShop. Fluent in French and English, she has held various positions as an expert and manager in different countries including Switzerland, France, Germany and the US. A specialist in strategy, marketing, internet marketing and business development, Alexandra Marcoin first trained at the ESSEC (Higher School of Economic and Business Science) near Paris, before receiving an MBA from Stanford University (USA) in 2002.